Have you noticed how some companies stay at $1-3M, even with a solid product? The answer often lies in the absence of effective product marketing efforts. Even if your product isn’t complicated, you may not be speaking the customer’s language and losing the opportunity to sell to them.
Effective Marketing
- Clearly identifying your ideal customers by developing personas
- tell their story, are they employed, a student? do they own a home or rent, do they have kids?
- Picking the right message that solves a customer problem
- once you tell their story you start to see their problems….maybe they have a kid moving away to college, distance comes with problems…use this to help message to help them.
- Selecting the best channels to reach new customers
- you can’t be everywhere all the time and neither are you customers. use their demographic data to nail down where they spend their time and start there.
I see companies struggling because they haven’t done basic marketing by understanding who their customers are and what they want.
The good news? You don’t need to hire a specialized “product marketer” or build a large team. You only need someone—anyone!—who can focus on these basic questions and ensure that everyone is aligned.
- Pop Quiz! Can everyone in your company provide the same answer about your target audience and the reasons they purchase?
- If not, that’s where your growth challenges lie.
- Call me!
